{"id":683,"date":"2018-03-26T16:49:19","date_gmt":"2018-03-26T16:49:19","guid":{"rendered":"http:\/\/stevedaniel.ca\/?p=683"},"modified":"2018-03-26T16:49:19","modified_gmt":"2018-03-26T16:49:19","slug":"story-behind-mtlpromos","status":"publish","type":"post","link":"https:\/\/klutchgrowthtesting.com\/stevedaniel\/story-behind-mtlpromos\/","title":{"rendered":"The Story Behind MTLPromos"},"content":{"rendered":"

I will start sharing with you some of my projects that helped me to become who I am today. MTLPromos<\/a> is definitely one of them and that’s why today I’ll share with you the real story behind MTLPromos! In case you don\u2019t know my page MTLPromos<\/a>, it is an online platform that focuses on promoting Montreal\u2019s culture. I created it in the summer of 2016 and it now has over 15K followers on Instagram. It is part of a network of pages\u00a0that have\u00a0over 60K followers in total. It has been one of my greatest success online and I want to share with you: why I created it, why the name MTLPromos<\/a>, how I was able to grow it and what I plan to do from here with it. <\/strong><\/p>\n

Why did I create MTLPromos?<\/h2>\n

I initially created MTLPromos because I was fed up with my 9 to 5. Working in an office wasn’t for me and I wanted to work in the social media industry. To start, I needed a portfolio but my only experience was with a company that sells tickets in Las Vegas. I\u2019ve learned so much from it but I felt that it wouldn\u2019t be enough.\u00a0 I wanted to show local projects when I would approach local companies to take care of their social media. I\u00a0wanted to create a local incognito page to show that I was able to engage with a community, get followers and be consistent!<\/em> My goal was to mention\u00a0that incognito page as one of my main clients.<\/p>\n

The name: MTLPromos<\/h2>\n

When I thought about this new project, it was important for me to find a name that was not used, that was catchy and bilingual<\/strong>. I wanted something that sounded cool and that could be local.\u00a0The name Montreal or MTL was a must since I wanted to represent the city. After, I started looking for a bilingual word and it was pretty tough. I was not satisfied with the words that were suggested when I was looking online. I wanted a name that English and French people could pronounce with no problems. A couple of days later, I was happy to launched MTLPromotions… but it was too long so I went with MTLPromos! It sounds cool in French and in English. I checked it on NameCheckr<\/a>, my go-to tool to validate the availabilities of a name\u00a0online! This website is key because it makes it easier for you to check if a name is available on all social media platform and domains! Good news, MTLPROMOS was free everywhere and bonus: the #mtlpromos was\u00a0not used too!<\/p>\n

How did it MTLPromos\u00a0started?<\/h2>\n

I was ready. I had a name and a simple concept in mind. Since I am a true Montreal Connoisseur (I wasn’t), I will share on Instagram pictures of the beautiful city of Montreal, the shops, and food scene. I would curate content and share it. In the beginnings, I would spend hours on Instagram looking for great pictures to repost. I used to post 3x a day and the community grew fast.<\/p>\n

 <\/p>\n

Reposts and Giveaways helped me a lot!<\/h2>\n

By doing reposts, I was getting respect from local photographers and their community. This helped me grow from 0 followers to 10K quite fast on a page that\u00a0had 0 personalities. I also started\u00a0doing giveaways to give back to my community. I gave away over 2000$ of gift cards in my first year!<\/strong> I was contacting companies that were following me and offering them free exposure in exchange for a gift card. After a few giveaways, other companies approached me and I just kept on doing it.<\/p>\n

2 years later, I am happy with the way MTLPromos is going. It is a lead generator for my business, it helped me a lot to become an \u201cinfluencer\u201d in Montreal, meet new people and to discover more the city I was born in. From MTLPromos<\/a>, I decided to create QuebecPromos<\/a>, TorontoPromos<\/a>, LavalPromos<\/a> and more. I plan to take MTLPromos to new heights in the coming year by creating videos and create offline events. I don\u2019t want to say much but know that I want to be one of the coolest media\/blog in Montreal!<\/p>\n

Quick Fact: For the first 3 months, only a few people knew that it was me behind\u00a0<\/em>MTLPromos. One day, I accidentally connected to my Facebook and my friends received a notification. Now, I personally promote MTLPromos on my personal social media but I don’t promote myself on it.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

I will start sharing with you some of my projects that helped me to become who I am today. MTLPromos is definitely one of them and that’s why today I’ll share with you the real story behind MTLPromos! In case you don\u2019t know my page…<\/p>\n","protected":false},"author":2,"featured_media":688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[28,29,45,46,143],"class_list":["post-683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grind","tag-grind","tag-instagram","tag-montreal","tag-mtlpromos","tag-story"],"_links":{"self":[{"href":"https:\/\/klutchgrowthtesting.com\/stevedaniel\/wp-json\/wp\/v2\/posts\/683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klutchgrowthtesting.com\/stevedaniel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klutchgrowthtesting.com\/stevedaniel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klutchgrowthtesting.com\/stevedaniel\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/klutchgrowthtesting.com\/stevedaniel\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":0,"href":"https:\/\/klutchgrowthtesting.com\/stevedaniel\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"wp:attachment":[{"href":"https:\/\/klutchgrowthtesting.com\/stevedaniel\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klutchgrowthtesting.com\/stevedaniel\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klutchgrowthtesting.com\/stevedaniel\/wp-json\/wp\/v2\/tags?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}